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Bayer Leverkusen, Brand Building, and the 4Ps

Big Ideas: Brand awareness has been working for F1 and is likely to work in the case of Bayer Leverkusen. The history of your club matters, a lot. You have to take control of your brand building because there is no guarantee that anyone will do it well for you. This is a good way […]

Talking Tickets 6 May 2022: Manchester United Tickets! Market Research! Changes at the NCAA! And, More!

Hey! Damn calendar…didn’t give me room to make May the 4th jokes in real-time! You’ll have to just forgive me with some memes! Okay, two is enough… I am, after all, a serious man! Anyway, thank you for continuing to share the newsletter with friends and colleagues. It keeps making sure that I keep doing […]

The Process of Opportunity

As we’ve been working our way through whatever wave and stage of the COVID-19 pandemic we are in right now, I’ve been thinking about how to present my value and what I wanted to focus on next. What I recognized is that my long-term focus on the ability to create and capture opportunities in any […]

Britney Spears Teaches Us Market Orientation!

Hey! You know the deal: 3 links 2 actions 1 quote Thanks for being here. If you find this newsletter useful, please let me know and please share it. 3 Links: Reinvention is constant: Friend of the newsletter, Colin Lewis, talks about this a lot. This article is an interesting take on the idea as well […]

7 Things I’m Looking Forward To At TPC 2022 Day 1

I’m heading to the UK for the Ticketing Professionals Conference next week and I’m always excited to get a chance to catch up with the folks that put on the conference, my friends from around the industry, and learn a lot of new things. This year, the crew at TPC have done an even better […]

7 Pricing Basics That Get Missed All Too Often

Hey! It seems like I haven’t written anything about pricing for a few weeks and I’m pounding out a few pieces this morning to prepare for some upcoming travel. So you are going to get a series of pricing pieces over the next couple of weeks…enjoy! I’ll start the series with 7 pricing basics that […]

Tim Burton’s Batman Movie Revolutionized Movie Marketing!

Hi There! What did you think about the new format? Let me know…send me a reply. Share Above Average Intelligence: Dave Wakeman’s Newsletter Let’s do some strategy work today using the 3/2/1 format: 3 ideas 2 actions 1 quote Here we go. 3 Ideas: Tim Burton’s Batman movie revolutionized the idea of movie marketing: If […]