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Commanders Deep Discount Opening Day

2. The Road to Recovery: Discounts for Opening Day?! Big Ideas: The fastest way to destroy your brand is through price-based promotions. “Discounts Are For Dummies” is my trademark statement. There are many ways to avoid dropping a discount on Opening Day…that’s a new one, actually. With this one, I’m in you see something new everyday […]

Is the Theatre Too Woke or Too Expensive?

This is from ‘Talking Tickets’ my free weekly newsletter on marketing and selling the live event experience. Sign up today! The Road to Recovery: Are shows too expensive or too woke? Big Ideas: Art is meant to teach us how to deal with complicated topics. Inflation is a challenge in a lot of places. Think about […]

Let’s Revisit Discounting!

Get this weekly email, FREE. Never miss an issue! I saw a lot of stuff on pricing. Last week I wrote about Target’s inventory glut and what that means for pricing as well. Then, someone sent me a copy of the Redskins’ Father’s Day 45% off Opening Day ticket sale. So that brought me back […]

Brand Management Matters In Sports, Yes. But Everywhere…

This is from ‘Talking Tickets’, get it FREE each Friday and don’t miss any actionable analysis. 3. How To: Brand Matters in sports and any organization: Big Ideas: A strong brand helps you gain pricing integrity. A strong brand helps you build loyalty. A strong brand helps you generate demand. I like this piece from Jess […]

IndyCar Does Nice Work Positioning Their Brand for the Future!

This is from ‘Talking Tickets’ my weekly ticket newsletter focused on strategy, marketing, branding, and selling the live entertainment experience. Get it delivered free each Friday. 2. The Road to Recovery: IndyCar vs. F1 teaches us about positioning: Big Ideas: Positioning is the essence of strategy. You choose what you are for or what you are […]

Lessons From Target’s Inventory Glut

Get my Sunday note, ‘The Business of Value’ delivered free by signing up here. Never miss a new idea. Hi- I’ve been reading a lot about Target having to reduce prices or discount items to clear their inventory backlog as consumer behaviors change during whatever phase of the pandemic we are in. This is also an issue […]

Talking Tickets 14 August 2020: SportsBiz! Oli Shawyer! AudienceView! And, More!

To get the latest issue of ‘Talking Tickets’ delivered free each Friday, sign up here! Hey everyone! How was the first week of Substack as the home of the newsletter? Did it work better? Let me know! So many great podcasts guests that I’ve had a chance to chat with the last two weeks: I […]