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Set a pricing philosophy for your organization…

3. How To: Set a pricing philosophy for your organization: Big Ideas: Mark Davis draws a line on pricing. You still need research. His words are music to the secondary market’s ears. Mark Davis gave a quick interview to LVSportsBiz.com recently where he talked about pricing and why the Raiders will never dynamically price their tickets. […]

The Detroit Pistons teach us about using place in branding…

The Road to Recovery: Putting a little Detroit flavor into the Detroit Pistons: Big Ideas: Too many sports teams’ brands could be from anywhere at this point. If you have an identity, you double down on it. You don’t run from it. Brand management is on display here. Your brand is the thing people think of […]

10 Lessons On Boosting Attendance…

1. The Big Story: Is scheduling behind the AFL’s decline in attendance? Big Ideas: You must revisit your value proposition now. Do you understand who your competition is? Really? How much money is doing things the old way costing you? I’m going to do this one a little different than normal because it can sometimes be […]

10 ideas from my upcoming pricing class

I’m working with the team at Maven on putting together a pricing cohort class for the fall. The first session is looking like a 3-hour workshop-type event where I teach small business owners, consultants, and solopreneurs how to set the right price. I did a podcast with Giles Edwards a few weeks back and I went into […]

10 Most Common Ways Poor Strategy Shows Up…

Good morning… As I mentioned in my first post, I’m going to use this newsletter to be a bit more of a place to process my thinking. That out of the way, I went through a little strategy session with myself this morning to make sure I was focusing on the things I wanted to […]

Segmenting a Market

3. How To: Segment a Market: Big Ideas: You aren’t your customer. Behavioral segmentation…duh! Your customers aren’t just “your” customers. I’ve mentioned here before that for my money Roger L. Martin is the best strategy teacher in the world. So seeing him enter the chat around market segmentation is a great opportunity to share Roger’s writing […]

Concert Prices Jump: Big Time!

2. The Road to Recovery: Concert ticket prices jump, a lot: Don’t believe me, look at the situation that Bruce Springsteen dealt with. Inflationary pressures are real. Get while the getting is good, yeah?! We’ve covered this a great deal lately. So I won’t belabor any of this today. Instead, I’ll just point out a few things: […]