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Dave’s Foundations of Strategy and Growth

October 27, 2022
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Looking at the many, many pages of blog posts here, I wanted to create a page where you could find links to important topics and ideas. I’ll update this as I go and add a bit of context to each piece. Strategy: Brand Management/Branding: Marketing Strategy: Pricing: Market Orientation: Market Orientation: the Foundation of Effective […]

The Lost Art of Strategy

October 26, 2022
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Strategy has been on my mind lately, a lot. Why? Everywhere I look it seems like there just isn’t a real strategy to solve a lot of problems. In the UK, you see the British government replacing their Prime Ministers monthly because no one has a credible plan to deal with their price of living […]

🍐2 Most Common Pitfalls to Strategies…

October 23, 2022
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Do me a solid: take my 4-question NPS survey! (30 seconds or so!) The Big Idea: Pitfalls of Strategy. Two common ones: Trying to do too much. Not making a decision. In almost every strategy workshop I do, I see some variation of these two points. The business either wants to be everything to everyone. Or, they […]

🎟️ Subscriptions Ain’t What They Used To Be!

October 21, 2022
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Good morning to you! I’m still collecting responses to my NPS survey. It is 4 questions this year and takes about 45-60 seconds. Let me know what you think. (BTW, I read through some of the responses: thank you. I’m going to start adding a few graphics to make it easier to get the content starting […]

Monopoly in Tickets?! 10 Takeaways From Today’s Panel!

October 20, 2022
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Get my weekly ticket newsletter: Talking Tickets At the US Capitol today, there was a panel on monopoly power in tickets with an excellent panel of ticketing professionals and folks with antitrust experience. I took a bunch of notes and I’ve been following along with the #BreakUpTicketmaster folks, but I wanted to put down some […]

🥤Brand Building Pays Off Over Time

October 19, 2022
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Pepsi’s quarterly report highlights the power of branding. The Big Idea: Brand building is a long-term investment. Pepsi announced its quarterly results last week. The call was filled with talk about the different brands that Pepsi manages and how the investment in brand building is paying off. What Do You Need to Know: Les Binet and Peter […]

🗣️Begin with Your Customer!

October 17, 2022
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The Big Idea: Business begins with the customer. Market Orientation is the foundation of proper marketing. Market Orientation means putting yourself in the customer’s shoes. You do that with research: Qualitative Quantitative Start small by talking to a few people individually. Maybe host a few focus groups and get a conversation going. Then you can do some […]