Blog Standard Left Sidebar - Wakeman Consulting Group

3 Reasons Pricing is the Big Moment in Your Business

November 28, 2022
wakemanconsulting
Comment: 1

A lot of people are confused about pricing. I get it. Pricing is difficult. There is a ton of bad advice out there. Most people make their pricing decisions with little consideration for what the pricing decision says about them. The simple formula is price = value. But let’s go further and look at 3 […]

🍀 Four Fundamentals of Revenue

November 27, 2022
wakemanconsulting
No Comments

The Idea: 4 Fundamentals of Revenue Generation: Let me hit on each one of these quickly. Today’s Quote: “Price is what you pay. Value is what you get.” — Warren Buffett

Ticketmaster, Taylor Swift, and Tickets.

November 21, 2022
wakemanconsulting
Comment: 1

The last few weeks have been filled with ticket news about Ticketmaster, Taylor Swift, Bruce Springsteen, and more… Interesting times to be sure. I was invited to the American Antitrust Institute’s panel in DC about monopoly power in tickets with the target being directly on Ticketmaster’s back. I went and listened. I took a bunch […]

Turbulence = Opportunity

November 13, 2022
wakemanconsulting
No Comments

The Idea: Turbulence I wrote about VUCA a while back and mentioned that VUCA is a constant companion to any business. The term originated from the US military and referred to the environment during the Cold War. For our purposes, turbulence can be defined as an economic environment where there is disruption, mixed economic signals, and […]

💭 Fighting Confirmation Bias: Harder Than You Think!

October 30, 2022
wakemanconsulting
No Comments

Happy Halloween edition! What is your costume? The Big Idea: Confirmation Bias Definition: the tendency to search out the data that will validate your ideas. Dave’s Take: I encounter this constantly. In the past, I’ve chatted with Ruth Hartt on my podcast about the “Jobs to Be Done”theory. Ruth posts on LinkedIn about how arts organizations can […]

Dave’s 7 Principles of Effective Pricing

October 29, 2022
wakemanconsulting
No Comments

I’m working on a new program to teach pricing called “Stop Pissing Away Your Pricing Power”… Pricing Power matters because it enables you to: Maximize profitability Maintain brand equity (you have to build some first, obviously) Create short cuts for your customers so that they make quicker buying decisions This morning, I wanted to prime […]

🔍 Ticketmaster: All Eyes On Them!

October 28, 2022
wakemanconsulting
No Comments

Hi! What will you dress up as this Halloween? I’ll be hosting a pre-teen Horror Movie Night tomorrow…send whiskey?! Update: Thanks to y’all that have taken the time to fill out the NPS survey. Currently, I’ve got a 50…down from 65 the last time I ran this. 50 is great. 65 is greater. What I have discovered […]