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2023: My areas of thinking and focus…

January 11, 2023
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I look at Peter Drucker’s Wikipedia page from time to time to research an idea or remind myself of some idea that he shared with us that still feels fresh today. The section that really sticks with me is the one that shares his major topics. From time to time, I like to revisit my […]

How Important Is Pricing In Your Business? Job?

January 10, 2023
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I’m doing a little pricing research and I want to know how the pricing decision impacts your role. The survey will take you about 60 seconds: or less time than watching that next TikTok video will take. If you have a minute to share, it will help me give you better insights, ideas, and teaching […]

What Do You Need to Know to Price More Effectively?

January 8, 2023
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Get this delivered to your inbox free weekly: ‘The Business of Value’ Hey! Pricing is one of those things I stumbled into when I was a young marketer. I understood the power of marketing to sell stuff, but I never knew the power of pricing to drive profit, grow brand power, and establish market dominance […]

Setting Better Prices for Professional Service Providers…Workshop Idea Outline

January 6, 2023
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I’m looking for a little feedback here, but I have the idea of putting together a one-day pricing workshop to help folks set better prices. Here’s the outline: I. Introduction II. Understanding the Value of Professional Services III. Setting Prices for Professional Services IV. Communicating Your Prices V. Negotiating Prices with Clients VI. Conclusion What […]

7 Tips to Manage Your Brand Effectively in 2023

January 5, 2023
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I’ve taken to making lists and today I was thinking about putting together a tip sheet for an upcoming MBA-level brand management class I’m going to teach. Here are 7 quick tips to help you manage your brand effectively in 2023: Learn more about brands, branding, and brand management in my weekly newsletter: ‘The Business […]

3 Ways to Raise Your Price

January 4, 2023
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A common question I get about #pricing is: “How can I raise my prices or get the price I think I deserve?” I’ll share three ways that have worked for me over the years: * Contextual pricing: put the price for a good or service in context around another alternative. Think about the way that Panera Bread positioned their […]

5 New Year’s Pricing Tips

January 3, 2023
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At the start of a new year, one topic that people ask about is pricing. Why pricing? In my work, pricing is the MVP moment of marketing because the price setting moment is when you have the chance to capture some of the value your marketing should have been creating throughout the customer’s journey through […]