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6 Pricing Strategies You Should Consider

February 5, 2023
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Hi! My research on pricing taught me that 69.6% of respondents wanted to know more about pricing strategies. You ask. You receive. I was putting together a lecture for Ken Troupe’s Sports Revenue Class and as part of the lecture, I jotted down a few pricing strategies. Let me share them with you this morning. Cost […]

4 Key Takeaways From My INTIX Panel on the Customer Journey and Embedded Protection

January 31, 2023
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On January 26th, 2023 at INTIX, I led a panel with Joe Calanan from Cover Genius, Jo-Ann Chiam from AudienceView, and Kelley Monts de Ocas from Playhouse Theatre to discuss the impact of embedded protection as tool to get customers buying tickets again. From marketing perspective, there were some interesting takeaways that I wanted to […]

2023: Are Discounts Still For Dummies?

January 23, 2023
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In 2015, I wrote a blog post on LinkedIn with the witty name: “Let’s Put This Bluntly: Discounts are For Dummies!” At the start of 2023, I saw articles pop up about Tesla’s rush to discount their cars to “drive demand” and I decided it was time to revisit the OG blog post to answer […]

36.4% of people say: they don’t know their market…

January 22, 2023
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Hi! I’m still on our start-of-the-year pricing focus. Thanks for reading Dave Wakeman’s Business of Value! Subscribe for free to receive new posts and support my work.✓ Many of you took a few moments to share your thoughts on pricing with me last week: Thank you! If you haven’t already, give me 60 seconds to tell […]

The 3 Ps of Pricing

January 21, 2023
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As I’ve been running my ongoing pricing survey, I got to think about ways that I can teach y’all about pricing that will help the concepts stick. This thinking led me to come up with the 3 Ps of Pricing: Let me explain: The Process: This is how you come to the price you are […]

Foundations of Successful Brand Strategy

January 16, 2023
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I’ve been asked to teach a course in applied brand strategy to executive MBAs at a major business school This means that I need to plan for the class and the things I want to teach MBA students. Also, I want to create a foundational home for my thinking and writing about brand strategy. That’s […]

71.5% of People Tell Me Pricing is Most Important or Very Important in Their Business.

January 15, 2023
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Hey! First off, I’m heading to Seattle from 23-26 January. So if you are in the Seattle area or in Seattle that week, let me know. On Wednesday afternoon and Thursday morning I will be at INTIX with the team from Cover Genius. The rest of the time, I’ll be around town catching up with […]