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Blog

A Riff on Strategy…What Do You Think?

Hi! I read a blog that stuck with me this week about “riffs”.  So I’m going to drop a riff in here about strategy this week to build off last week’s discussion of strategy errors.  Today, I want to riff on some of the lessons I’ve learned about strategy and what they will mean going forward.  […]
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How Can Small Businesses Approach Marketing?

Joe Glover of ‘The Marketing Meetup’ wrote about simplifying strategy this morning on LinkedIn. His post got me to thinking about some of the steps that small businesses/challenger brands and others that don’t have huge brand equity or money can use to market themselves effectively. Here’s a list of ways that you can still market […]
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7 Common Strategy Mistakes

Hi- In the before times, I did a workshop with businesses called “The Whiteboard Workshop” and we’d lay out their strategy with action items attached that would carry them forward with an emphasis placed on what they’d achieve in 90-180 days.  I did one recently and the impact it had on the organization in the […]
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Are There Brand Impacts to Cost Leadership?

Today’s question is about the impact of cost leadership on your brand. I’ll begin by defining the concept of cost leadership. The way that I teach it is that cost leadership means a business has the ability to be the low cost business in a sector through lower cost structures by quantity, leverage of manufacturing, […]
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Question: When Should You Compete on Price?

I’ve had several reader and listener questions on price that I have been wanting to record responses to…today, I’ll answer one submitted: The question is: What are my thoughts on when a business should or shouldn’t compete on price against competition with a similar/same product? I’ll point to three considerations before entering into a price […]
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