Blog Standard Left Sidebar - Wakeman Consulting Group

NASCAR’S Loyalty Program: Behavior Matters Most!

Hello! I’ve begun the long delayed updates to my shop this week with the launch of a new service called: “Pick My Brain” with Dave: Book in with me TODAY! To the Tickets! I. The Guardian looks at the business of concerts: This is comprehensive. The Big Idea: You have to do long/short. There are lots of […]

Competition in Tickets Will Lead to Innovation!

Hi! I’m back from Hollywood, FL where I got to take Eric Fuller and his daughter to one of my favorite restaurants and the most famous bar in Ft Lauderdale. Eric said he didn’t realize that Ft Lauderdale was as big of a city as it is. There we are. To the Tickets! I. Notes […]

A quick note on loyalty programs

The article that prompted these thoughts on loyalty programs. This idea popped up a few weeks back, but part of the changes that are coming to loyalty programs is driven by the data that shows that they aren’t very effective at driving heavy users to buy more. ‘How Brands Grow’ has an entire section on […]

6 quick ideas on setting a better price…

February 28, 2023
wakemanconsulting
No Comments

I’ve been doing some research on pricing lately because pricing is on everyone’s mind with inflation, economic uncertainty, and cost of living challenges. In business, pricing seems to be one of the most vexing issues that people deal with and too many marketers run straight away from the pricing decision. For that matter, too many […]

💄Glossier: Now at Sephora! Let’s Talk Brand Strategy!

February 26, 2023
wakemanconsulting
No Comments

Get this note delivered each week: The Business of Value Hi! So…I took a walk with my lady last night and she said, “I have a branding question I want to ask you.” She walks me over to the window of Sephora and shows me the sign for Glossier in the window. “What do you think?” “It […]

A few thoughts on the “Fair Ticketing Act”

February 23, 2023
wakemanconsulting
No Comments

I saw the announcement of Live Nation’s support for a “Fair Ticketing Act” this evening. The first mention I heard of it was in Bob Lefsetz’s newsletter with his analysis which he mentions even makes him sound like he is supporting the man. But Bob clarifies that he is actually pro-artist. Bob’s analysis got my […]

A few thoughts on the launch of “Meta Verified”…

February 21, 2023
wakemanconsulting
No Comments

I’ve been given the task of writing a piece on Meta Verified for a publication and coming at it from a strategy and branding POV. To help wrap my head around it, I wanted to take a few moments to lay down some of my thinking here. Like a lot of Mark Zuckerberg’s ideas, it […]