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Why Do You Need a Strategy?

I’ve been going through my notes from a strategy class I took to see what holds weight in my thinking now or how to build off of some of the concepts I learned. I’ve typed out a few reasons I often give to people why they need a strategy. Am I missing something that is […]

Some of my favorite episodes from 5 years of ‘The Business of Fun’

My podcast: ‘The Business of Fun’ turns 5 in a few days…and I want to celebrate by sharing some of my favorite ideas, episodes, and guests. Drew McManus: We talked about “one size fits none” and the pervasiveness of those kinds of solutions in the arts and culture. I keep coming back to it because […]

What do you need to know about “price framing”?

Hi! I read this piece in the NY Times today about comparison shopping for college students. That made me think about price framing and how people don’t use it nearly enough. So this morning, I wanted to lay out some of the things y’all need to know to effectively use price framing in your business. Let’s […]

5 Reasons Your Sales Team Always Wants to Discount

This week, WARC published my latest thinking on pricing power. This filled my inbox with a few questions about why sales teams always want to discount. I put down a few ideas that might be helpful. Incentives: One big reason your sales team wants to discount is incentives. Does the sales team get rewarded on […]

The Doom Loop of Discounting!

I’ve been working to codify some of the ideas and explanations I have lately. Why? I like to use multiple medias to teach ideas. A week or so ago, someone asked me about Tesla’s manipulation of their prices. Okay, discounting in pursuit of demand generation. Here are a few facts about pricing: Okay…here’s the explanation […]

A Better Way to Think About Innovation

Hey! I was doodling this week, waiting for a store to open in the mall, and I came up with a drawing for what innovation really looks like: A circle. That’s innovation. Let’s take a look at this idea: First, insights. Insights are the understanding of the cause and effect of a situation. I posted […]

Innovation in Tickets: More than Technology!

Get this newsletter delivered to your inbox each week: FREE–‘Talking Tickets’ Hey! Back from holiday. I need another one after the last one. Today is National Beer Day, celebrating FDR making beer legal again in the United States in 1933. So…I’ll accept all of your well wishes on this special day for me and all Americans! […]