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Wait!? Marketing Works!

Comics work because they tell some sort of universal truth. Marketing works because it tells us a story. Marketing works because it helps reinforce a worldview. Marketing works because it helps us know that we aren’t alone in the world. Marketing works because it refines our understanding of what it means to be a consumer. […]

Is Your Marketing Resonating

Do you often feel like your marketing and messaging is nothing more than “blah, blah, blah?” That’s probably something we all deal with at some point. The fact is that as we are more and more inundated with marketing messages, it becomes more and more important for you to cut out the “blah, blah, blah” […]

Why Your Marketing Isn’t Getting Results?

There are a lot of reasons your marketing isn’t getting the results you desire, but here are just a few: Not focused in any manner. You aren’t conveying value. You are going to places that your buyers are not. You are doing all the things you “have” to do and not the things you “need” […]

Stop! Take A Few Minutes To Listen To My Podcast Appearance On “Through The Noise”

Hey! My podcast appearance on “Through The Noise” goes live today! If you have a few minutes, check it out. We talk non-profits and how to run them more like a business, especially when it comes to strategy and marketing. The idea of non profits being more effective and efficient is something I take quite […]

Efficiency vs. Effectiveness

February 2, 2016
wakemanconsulting
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The above quote by Peter Drucker should be committed to everyone’s memory because in our always on environment, it is often really difficult to differentiate between the urgent and the important. This is a challenge at the top of the organization and the bottom. And, the ability to stay focused on the important against the […]

Why Jack Dorsey Is Accelerating Twitter’s Decline

January 16, 2016
wakemanconsulting
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I just got finished reading this article about what Jack Dorsey has been doing in his first 90 days since he has returned to Twitter as CEO. And, I found the piece a really great lesson plan for people that wanted to study what not to do when you are looking at turning around a business […]

Stop! There Is A Huge Difference Between Want And Need!

January 15, 2016
wakemanconsulting
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Stop and raise your hand if you have never had a client tell you that they know exactly what they “want.” I see no hands went up. The simple fact is that most of the times our prospects do a very good job of saying that they know exactly what they want, but in truth […]