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Blog

How much market share do you need?

That’s typically a question that we think of when we are thinking about our revenue. We are often compelled to issue edicts and proclamations due in large part to the perception that our competition is destroying us based on their market share. But is that really the truth? In many instances, what we perceive as […]
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4 Ways That Strategy Helps Your Organization

Strategy…that’s a big word that people talk about all the time and I think it sometimes gets caught up with tactics or it isn’t very clear to people. So that usually means that people end up not understanding how strategy helps their organization. Here are 4 ways that strategy can help your company: 1. Choose […]
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Every choice creates a path

When I talked about opportunity cost yesterday, I began jumping around to how opportunity creates a path. But that isn’t really completely true, because every choice creates a path…good or bad, wise or unwise. And, that is why the Joker comic above is amusing to me. The Joker in Christopher Nolan’s Batman universe was all […]
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Do you understand what picking means?

It isn’t unusual to see any number of companies that are all over the place because they haven’t really picked a path for their organization…and instead they are falling for that fallacy that you can end up being all things to everyone. The challenge is that by choosing one thing, you are making a decision […]
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