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10 Considerations Your Marketing Must Make

The first rule of marketing is that you need to put some thought into it and identify a market and a void that you want to fill. Unfortunately, that doesn’t always happen and you end up with a bunch of worthless advertising that just eats away at any good will you might have possibly had. […]

Back To Basics #5: Everything You Do Is A Reflection Of Your Brand

As we look at the basics of business and how important they are to the overall performance and longevity of your enterprise, it is important to reflect on one key attribute of your business that can often get lost in the shuffle of all of the other responsibilities that you and your team may find […]

A Simple Question That Can Change Your Business:

Most of the time our focus is jumping all over the place. I think that has to be in large part due to the concentration of noisy items that are always calling out for our attention. And, what does all this erratic and needless noise do to us, it causes us to lose focus on […]

What Exactly Is Your Focus?

In a lot of organizations, you end up finding that everyone is off doing something else. The marketing department is looking at one set of data and focusing on one different problem. The sales team is off on it’s own special mission to make sales in an area that may or may not be the […]

How do you know you are a guru?

Ha! I don’t know that anyone should ever use that term, but in light of my lady telling our son that I am a branding guru when he asked: “What’s a brand?” I thought I would poke fun at myself and at the concept of the guru: Here’s a list of things a guru isn’t: […]

How do you define success?

One of the big challenges in understanding your revenue generation and the success or failure of any new initiative is by defining your intended outcomes. I’ve been reading “The Lonesome Dove” series by Larry McMurtry lately and one of the big sections of the first book revolves around Call feeling like all of these highly […]

Back to Basics #3: We are all in the marketing business

The picture above encapsulates everything you need to ask about your marketing before you begin…that way you have a handy guide to take action on my next proclamation, which is: WE ARE ALL IN THE MARKETING BUSINESS!!!! That has to be tough for a lot of you to swallow, but it is true. As our […]