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What Do You Mean, I Have To Make Contact?

Let me be blunt for just a second…at the end of the day, your marketing has one key objective, that is to generate business. It isn’t to get you “likes” or “engagement” or any of that other stuff. It has one and only one goal, to help you make more money! Boom! Now, I know […]

What Do You Mean, I Have To Make Contact?

April 29, 2016
wakemanconsulting
Comment: 1

Let me be blunt for just a second…at the end of the day, your marketing has one key objective, that is to generate business. It isn’t to get you “likes” or “engagement” or any of that other stuff. It has one and only one goal, to help you make more money! Boom! Now, I know […]

Stop Going Where Your Prospects Ain’t!

I thought the cartoon above was funny because how often do we find ourselves trying to sell someone on something that they never even wanted, may never want, and just find annoying? If you are like a lot of people I talk with, it isn’t an uncommon thing…and also uncommon is the fact that despite […]

Stop Going Where Your Prospects Ain’t!

I thought the cartoon above was funny because how often do we find ourselves trying to sell someone on something that they never even wanted, may never want, and just find annoying? If you are like a lot of people I talk with, it isn’t an uncommon thing…and also uncommon is the fact that despite […]

“If Everyone Is Your Market…”

In business today, it is pretty common to hear someone tell you, “I’m just looking for new clients” or “We’ll do anything,” or “We are just looking for opportunities.” Something like that…am I right? But this really is a failure that can become fatal without too much time passing if you aren’t careful. Why is […]

The #1 Business You Are In…

One thing I get asked pretty regularly is: what is the number 1 key to growing or making my business rebound… And, the answer is always the same. The main goal of your business is to market your product or service. It is really as simple as that.

3 Ways To Shape A Better Value Proposition

When you set out to create a marketing and sales strategy for your organization, it is pretty essential that you start out by figuring out what your value proposition is. As the world becomes more and more competitive and it becomes easier and easier to find a service provider for your needs, your marketing and […]