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“What Does Success Look Like?”

That’s the most important question you can ask of your marketing. It isn’t a throwaway or something trite, it is simply the single most important question to ask. Here’s why: If you don’t know where you are trying to get and what you are trying to achieve, you will have absolutely no way of understanding […]

What’s The Frequency, Kenneth?

Do you remember that R.E.M. song from the mid-90’s? And, the attack on Dan Rather that spurred the title? Maybe you do, maybe you don’t. But the reason I mentioned it was because it highlights a challenge that a lot of us face when we are working on getting our marketing message out…and that is: […]

What’s The Frequency, Kenneth?

Do you remember that R.E.M. song from the mid-90’s? And, the attack on Dan Rather that spurred the title? Maybe you do, maybe you don’t. But the reason I mentioned it was because it highlights a challenge that a lot of us face when we are working on getting our marketing message out…and that is: […]

What Part Does Social Media Play In Your Marketing?

This is a pretty popular topic right now because for the past few years, all we have heard over and over again is that “we have to figure out social.” Or, we might hear, “we have to be on social media.” Or, something similar. Which leads back to a really important question that you need […]

So what is the proper role of advertising in your marketing efforts? Well, it does have a role, but it is likely different than you think because when you are marketing a brand and trying to build awareness, advertising is the most ineffective way to deliver the results you are looking to achieve. Why? Advertising […]

So what is the proper role of advertising in your marketing efforts? Well, it does have a role, but it is likely different than you think because when you are marketing a brand and trying to build awareness, advertising is the most ineffective way to deliver the results you are looking to achieve. Why? Advertising […]

Marketing Really Is Branding…

At this point in time, branding and marketing are pretty synonymous with one another. Because if you don’t do a good job of branding your business, you aren’t really marketing yourself at all. And, lately, I have been focusing a lot on the role of marketing and branding as powerful tools to generate business. […]