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10 Ways To Make Your Strategy More Effective

One of the big challenges all of us face is that we are constantly strained for time and attention. This applies to pretty much every area of our lives, but when we are running a business, it is especially taxing when it comes to how do we make long-term, strategic decisions and how do we […]

“What Should My Brand Be?”

This isn’t an easy question to answer… Because the answer likely isn’t stagnant. And, it is going to likely be something you come back to over and over again. What your brand should be does have a beginning that is easy to identify. It begins with a simple question: What is the value that I […]

“What Should My Brand Be?”

This isn’t an easy question to answer… Because the answer likely isn’t stagnant. And, it is going to likely be something you come back to over and over again. What your brand should be does have a beginning that is easy to identify. It begins with a simple question: What is the value that I […]

Where does your brand get its value?

One of the key questions you will need to answer at some point is where is my brand getting its value? And, for a lot of companies, the answer gets muddled because they believe that the brand gets its value from the stuff that it makes. Which really isn’t true. Because lots of people and […]

Where does your brand get its value?

One of the key questions you will need to answer at some point is where is my brand getting its value? And, for a lot of companies, the answer gets muddled because they believe that the brand gets its value from the stuff that it makes. Which really isn’t true. Because lots of people and […]

What is a brand?

A lot of times we hear the term “brand” thrown around with little to no context attached to it. That usually means that it gets lost in a shuffle of words rendered meaningless because of their improper use like advertising and marketing. But at the core of what a brand is lies one simple idea: […]

What is a brand?

A lot of times we hear the term “brand” thrown around with little to no context attached to it. That usually means that it gets lost in a shuffle of words rendered meaningless because of their improper use like advertising and marketing. But at the core of what a brand is lies one simple idea: […]