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Managing the lifecycle of your brand

Brands are like every other life form in that they have a lifecycle. Brands are born, they mature, they go into a period of stasis, and they die. Knowing that from the start helps you manage the relationship between your brand and your market in a consistent and meaningful way. If a brand is going […]

Even Great Brands Come To The End Of The Line:

One of the truest things in life is that all good things must come to an end. The same is true for brands, even the best ones. And, that is okay. The challenge for many organizations comes in the fact that they don’t understand from the outset how to effectively think about and manage the […]

Managing the lifecycle of your brand

Brands are like every other life form in that they have a lifecycle. Brands are born, they mature, they go into a period of stasis, and they die. Knowing that from the start helps you manage the relationship between your brand and your market in a consistent and meaningful way. If a brand is going […]

Leading with brand consistency

Let’s be clear, any marketing or branding effort that you take is going to succeed or fail based on your willingness and ability to really, seriously deliver your message and your value consistently. That’s pretty much the key. You can have a terrible market message, but if you deliver it consistently, you have a likelihood […]

All Brands Better Have A Point Of View:

We talk a lot about all kinds of things surrounding branding… And, one of the things that gets overlooked all too often is the idea that a brand should and better have a meaningful Point of View. How do you really define a meaningful POV for a brand? Its not as difficult as you think. […]

All Brands Better Have A Point Of View:

We talk a lot about all kinds of things surrounding branding… And, one of the things that gets overlooked all too often is the idea that a brand should and better have a meaningful Point of View. How do you really define a meaningful POV for a brand? Its not as difficult as you think. […]

Does Your Brand Convey Its Quality?:

Or, for that matter, its lack of quality and its value at a lower price point? And, really, when you are discussing the idea of branding terms like quality, value, price, etc. are all just doors and ways to get to the concept of discussing whether or not your brand is really telling the story […]