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Do You Have The Right Mix For Your Marketing?

One of the keys to your marketing and branding success is getting the right mix of ingredients into your plan. As the picture above shows, think about it like making a cake or baking muffins. The simple and only real rule that you need to remember is that there is no preset mix that will […]

10 Keys To Marketing Success

Marketing is an idea and a concept that is constant conversation on the Internet. And, just because there is so much discussion about it, that doesn’t mean that marketing is always done very well. In fact, with so many self-proclaimed “gurus” and “ninjas” populating the marketing conversation, it is surprising how much poor marketing occurs. […]

Renewing your brand:

In time even the best brands can become stale. So the need to renew or refresh our brand is going to touch all of us at some point. If you buy into the premise that all brands should have a level of aspiration to them, the best way to ensure that your brand is constantly […]

Keeping Your Brand Tight:

A major challenge for many companies and brands is trying to be too much or do too much. In many cases, brands fall into that deadly trap that makes people think “if I just tell you this one last thing, you are going to be totally bought in.” Which never happens. So the challenge when […]

Changing Your Brand:

Like we talked about yesterday, brands have a lifecycle. As in anyone’s life, the life of your brand will include a great deal of change. And, changing your brand can be tough…just like change is tough in any situation, but change is the only constant in life. Like managing your brand’s life cycle, you must […]

Changing Your Brand:

Like we talked about yesterday, brands have a lifecycle. As in anyone’s life, the life of your brand will include a great deal of change. And, changing your brand can be tough…just like change is tough in any situation, but change is the only constant in life. Like managing your brand’s life cycle, you must […]

Even Great Brands Come To The End Of The Line:

One of the truest things in life is that all good things must come to an end. The same is true for brands, even the best ones. And, that is okay. The challenge for many organizations comes in the fact that they don’t understand from the outset how to effectively think about and manage the […]