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Destroy Your Brand In Only 3 Easy Steps

October 17, 2016
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At this point, we are only a few weeks away from Election Day and despite polls that say it is likely that Hillary Clinton will win the election, if you are a marketer and have spent any time studying the psychology of selling and advertising, you have to be a little concerned that those polls […]

DC Metro’s Time On The National Stage Is A Loss For Everyone, Especially DC!

October 16, 2016
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Here’s a fact: You definitely never want a whole stadium of fans booing you or your company or chanting that you and your product suck! That’s bad for business. That’s bad for your brand. Yet, on Thursday night…what was happening at Nats Park just as the Nationals were entering the late innings of a deciding […]

Wells Fargo Screwed The Pooch! Now What?

October 15, 2016
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In the wake of the Wells Fargo account opening scandal, the bank is in the dumps…and rightfully so. Their new CEO says that he understands that his first job is to restore trust in the brand, but we have to ask the question: “Is that even possible?” And, if it is possible, is it even […]

10 Ways To Make Your Brand Sing!

October 14, 2016
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Hey! Guess what? You have a brand, even if you don’t think you do. That means you need to think about the ways that you can make the brand sing. While I have written again and again about the power of your brand, it pays to repeat yourself from time to time. So here are […]

What is really in a frame?

October 13, 2016
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When we talk about marketing, we are often talking about positioning and ownership of a phrase, word, or feeling in a person or group’s mind. The challenge for many brands when it comes to positioning is that they have taken no control over the activity and are at the mercy of the market. Positioning and […]

Boldly Go…Where?

October 12, 2016
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Right now there is a lot of talk in the press about the potential of a Twitter sale to any number of potential suitors. Who knows if any of them will come true. But the premise that drives all of this acquisition talk is the idea that someone like Disney or SalesForce or that “one […]

These 3 Leadership Principles Will Help Your Strategy Be Successful

October 11, 2016
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One thing that maybe doesn’t get the light it deserves when you are considering how to implement your strategic efforts is the role of leadership. Leadership is really the key ingredient and can mean the difference between success and failure in your strategic efforts. But what does being an effective leader in your strategic efforts […]