Show up where you are needed…
That’s the key to business and success. I was reminded of that today…
Stop Doing These Things Right Now! You’ll Thank Me For It!
I posted a post on LinkedIn this morning about a really terrible sports business sales email that was forwarded to me. The gist of the post was really WTF?! And, that got me to thinking about what are some of the really stupid things that maybe seem like good ideas to do that are really […]
3 Keys To Maximizing Your B2B Marketing Efforts
B2B marketing is something I see confusing a lot of marketers and advertisers…and I am not sure why, even if I have some ideas. For many of us, we were raised in the environment where all marketing and advertising operated in the manner similar to how we might consider business to consumer marketing to act […]
What About A Strategic Plan?
We talk about them pretty regularly, but have you really thought about what one will really mean to your organization? And, more importantly, after you have one…what are you going to do with it?
Marketing is about creating an emotional reaction
Do you want to know how you can waste a lot of money really quickly? You can spend a lot of money on branding, marketing, and advertising that doesn’t create an emotional reaction in your target audience. You might think that is the kind of thing that never happens, but you would be wrong. Your […]
Influence? Really?
The number one goal of any marketing plan or marketing activity is to influence a buyer’s mindset or decision making process. As I write this in early September 2016, a lot of this is playing out on American TV with the different TV ads and talking heads promoting one presidential candidate or another. But in […]
Are You Just Making Sales? Or, Are You Building Fans?
One of the greatest opportunities your marketing has to make an impact is when you make the leap from creating buyers of your products and services into creating brands for the value that you create for your customers and the people that are around you. You might find that odd. Especially when we all know […]