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Are You Aiming At The Right Targets?

October 24, 2016
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Bullseye! That’s what you hope you hit with all of your marketing activities. Unfortunately, I bet for most of you that your marketing spread looks like a mess. Why is that when you have all of this data? All of this information on buying habits? Everything that you should have to make your marketing efforts […]

“Everyone: A VIP”—Part 1: Challenges!

October 23, 2016
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The above picture came through my Twitter timeline last night. As sad as it is, I can’t say that it is something that I find all that unusual at this point because one of the big stories around sports in the challenge of getting fans out of their living rooms and into the stands. The […]

Does Your Brand Have A Point Of View?

October 22, 2016
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I love the cartoon above because it helps illustrate a point that is often lost on a lot of people: the point is that depending on where you are standing or coming from, your view of any situation is going to be entirely different. That’s often tough for people to understand because it is often […]

Concentrate: Its more than just a form of frozen orange juice

October 21, 2016
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I’ve got this client and he always calls me in a panic. Like his house is on fire while jumping out of an airplane with a broken parachute all at once. No matter what the issue or situation, the real issue comes down to the lack of ability to focus. Why is focus so important? […]

Is A Relationship With You A Transaction?

October 20, 2016
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We live in the era of “its all about me.” But the thing about it is, the types of relationships people have been building are superficial and often leave everyone feeling a little low from the encounter. I’m not sure if the driver for this is the Internet, income inequality, cell phones, or what. I […]

Stop Waiting On Permission!

October 19, 2016
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One of the great things about the Internet is that it allows you to connect your business and ideas with people all over the world. What the downside of that is that too many people seem to think that if they just sit around and wait, screaming their thoughts into the Internet wind, that people […]

Are You Crazy Cat Lady And You Don’t Even Know It

October 18, 2016
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The recent Wikileaks proclamation that Hillary Clinton has a public opinion and a private opinion shouldn’t come as much of a surprise to anyone because if we are being honest with ourselves, almost all of us are different in private than what we are in public. And, I would say that even within the different […]