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What is really in a frame?

October 13, 2016
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When we talk about marketing, we are often talking about positioning and ownership of a phrase, word, or feeling in a person or group’s mind. The challenge for many brands when it comes to positioning is that they have taken no control over the activity and are at the mercy of the market. Positioning and […]

Boldly Go…Where?

October 12, 2016
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Right now there is a lot of talk in the press about the potential of a Twitter sale to any number of potential suitors. Who knows if any of them will come true. But the premise that drives all of this acquisition talk is the idea that someone like Disney or SalesForce or that “one […]

These 3 Leadership Principles Will Help Your Strategy Be Successful

October 11, 2016
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One thing that maybe doesn’t get the light it deserves when you are considering how to implement your strategic efforts is the role of leadership. Leadership is really the key ingredient and can mean the difference between success and failure in your strategic efforts. But what does being an effective leader in your strategic efforts […]

Does Your Team Have A “Me Too!” Problem?

October 10, 2016
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I was reading through Kathy Burrows’ latest piece this morning about the future of the sports executive and one section really struck me as pretty apt: the part about augmented viewing and especially in the context of how sports executives often find themselves just following the path of least resistance when setting up and implementing […]

Would Your Vision Make Superman Proud?

October 9, 2016
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Just like Superman, if you have a strong, targeted vision…you can achieve almost anything. Most of the time, the idea of having a strong vision is just tossed around like “meh, we have one, its important…whatever.” The only problem with that is that your vision is an essential part of your business. This means that […]

Get over it! Your strategy will change!

October 8, 2016
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There is a quote attributed to Mike Tyson that says something along the lines of “everyone has a strategy until they get punched in the mouth.” Which is pretty true. Your strategy, when thought about in that context has tremendous potential and opportunity…until you actually start taking action on it. Once that happens, things are […]

Stop It With The Numbers! Why Not Measure Something Important Like Outcomes?

October 7, 2016
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Man, in the world of sales and marketing it is so easy to fall in love with numbers and metrics that make you feel useful and productive. But the question I ask so many of my clients and prospects is: are the thing you measure really all that important? Sometimes I get a knee jerk: […]