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Is A Relationship With You A Transaction?

October 20, 2016
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We live in the era of “its all about me.” But the thing about it is, the types of relationships people have been building are superficial and often leave everyone feeling a little low from the encounter. I’m not sure if the driver for this is the Internet, income inequality, cell phones, or what. I […]

Stop Waiting On Permission!

October 19, 2016
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One of the great things about the Internet is that it allows you to connect your business and ideas with people all over the world. What the downside of that is that too many people seem to think that if they just sit around and wait, screaming their thoughts into the Internet wind, that people […]

Are You Crazy Cat Lady And You Don’t Even Know It

October 18, 2016
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The recent Wikileaks proclamation that Hillary Clinton has a public opinion and a private opinion shouldn’t come as much of a surprise to anyone because if we are being honest with ourselves, almost all of us are different in private than what we are in public. And, I would say that even within the different […]

Destroy Your Brand In Only 3 Easy Steps

October 17, 2016
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At this point, we are only a few weeks away from Election Day and despite polls that say it is likely that Hillary Clinton will win the election, if you are a marketer and have spent any time studying the psychology of selling and advertising, you have to be a little concerned that those polls […]

DC Metro’s Time On The National Stage Is A Loss For Everyone, Especially DC!

October 16, 2016
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Here’s a fact: You definitely never want a whole stadium of fans booing you or your company or chanting that you and your product suck! That’s bad for business. That’s bad for your brand. Yet, on Thursday night…what was happening at Nats Park just as the Nationals were entering the late innings of a deciding […]

Wells Fargo Screwed The Pooch! Now What?

October 15, 2016
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In the wake of the Wells Fargo account opening scandal, the bank is in the dumps…and rightfully so. Their new CEO says that he understands that his first job is to restore trust in the brand, but we have to ask the question: “Is that even possible?” And, if it is possible, is it even […]

10 Ways To Make Your Brand Sing!

October 14, 2016
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Hey! Guess what? You have a brand, even if you don’t think you do. That means you need to think about the ways that you can make the brand sing. While I have written again and again about the power of your brand, it pays to repeat yourself from time to time. So here are […]