Blog Standard Left Sidebar - Wakeman Consulting Group

Are You Playing To Your Strengths?

January 11, 2017
wakemanconsulting
No Comments

We make a lot of decisions when we are in business, but one of the big failures for many of us is that we spend too much time trying to defend ourselves from almost everything or we try to have a certain level of proficiency in everything, no matter what. This is important because in […]

All Marketers Are Liars…

January 10, 2017
wakemanconsulting
No Comments

In Seth Godin’s book, All Marketers Tell Stories, Seth offers up that stories are the reason we do anything. He also says that lying doesn’t work any longer. Which is actually an interesting hypothesis if you look at our current political climate in the United States. Today was a pretty good indication of the concept that maybe […]

The power of a story is in the simplicity…

January 9, 2017
wakemanconsulting
No Comments

One of my favorite topics of conversation is how you can make things simple. As a marketer, I believe that stories are our most powerful weapons in building the case for anything we want to achieve. In many cases, it becomes tough for us to differentiate what is important to us with what is important […]

Why Should You Settle For 5% or 10% growth?

January 8, 2017
wakemanconsulting
No Comments

A lot of times we see businesses and organizations set goals and objectives for themselves and they will be needlessly modest. Something along the lines of, “our ambition for this year is to improve revenue by 5%.” Which on the surface sounds pretty good. But one of the things about setting these kinds of modest […]

People Don’t Always Make The “Right” Decisions…

January 7, 2017
wakemanconsulting
No Comments

As have a lot of people, I have been thinking a lot about the election we just had in the United States and looking for lessons that we can use to take to our business lives, our public lives, and our personal lives. And, one of the really frustrating things about any sort of political […]

Lies, Stories, and Donald Trump’s Wall…

January 6, 2017
wakemanconsulting
No Comments

Guess what, if you missed the news last night, Donald Trump’s “fabulous,” “incredible” wall is going to have to be paid for by the United States’ taxpayers. I know, shocking, a politician lied about something. The next thing you are going to tell me is that water is wet. […]

Is Your Pricing Model Broken?

January 5, 2017
wakemanconsulting
No Comments

One of the big issues that almost everyone I talk with is pricing. “People won’t spend money,” goes one argument. “If I get them in cheap, I can raise prices later,” goes another. “Everyone is price sensitive,” goes another. And, on and on from there. The thing about this is that you are absolutely right […]