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Is Your Nonprofit Speaking The Right Language?

February 15, 2017
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In spending a lot of time with some nonprofits lately, I have come across a common challenge that many nonprofit professionals face. That’s one of not speaking a language that resonates with their audience. This typically occurs for the same reason that it occurs in any other business environment, and that is that we are […]

Too Much Tech, Not Enough Life…Or Putting Life Into Live Entertainment!

February 14, 2017
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One of the great things about time is that it moves on and creates change. While not all change is good, much of what we really enjoy comes about because of the evolution of technology, life, whatever. And, as I was reading Scott Cutler’s LinkedIn post this morning, I got to thinking about the way […]

Have You Built A Culture?

February 13, 2017
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Culture seems to be having a moment in business circles. I don’t know if its the millennials or the push to make everything about them or whatever. Or, if culture was always on people’s minds. Whatever, again! The big thing is that culture has always been important. It is just that culture is like everything […]

Right Time, Right Place, Right Idea

February 12, 2017
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We talk a lot about variables. We probably don’t talk enough about timing, place, and ideas. As an example, I used a picture of Nick Saban above. If you don’t know, Nick Saban has probably coached his way to being either the best college football coach ever or the second best college football coach ever […]

The Key To Modern Marketing Is…

February 11, 2017
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Not having just one message that cuts through like a magic bullet, but to deliver messages over and over again. All of them consistent with your vision of the world. All of them new and relevant. Powerful, that’s a myth. Powerful comes when people actually start paying attention.

Is Your Marketing Focused On You Or Your Customer?

February 10, 2017
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I spend a lot of time focusing on marketing, messaging, and storytelling. Shoot, if you happened to know my background in politics and are friendly with me, you likely were on the end of any number of rants I made about the need for the Hillary Clinton campaign to be better at marketing, messaging, and […]

Why Is Most Marketing Today So Terrible?

February 9, 2017
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One of my favorite activities, and I say favorite with all irony, is to look at what passes for marketing and advertising in most cases today. I’ve been known to tweet when I see ads for companies in magazines that really don’t fit, that aren’t focused on the right market, and that completely are wastes […]