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Are You Using These 4 Building Blocks Of Value?

February 22, 2017
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We hear the word value thrown around pretty regularly. The challenge that most organizations face when addressing value is having no consistent way for them to look at value or build value in a way that is meaningful to their audience. But if you are paying close attention to your market, you will realize that […]

The People vs. OJ Simpson

February 21, 2017
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I missed this on FX when it first came out. I mean, anyone that is over the age of 35 probably remembers everything about the OJ case: the white Bronco, the trial, the verdict. The thing is do we really know the story or are our memories faulty? I’m not going to sit here and […]

Your Fans Are Warning You! Are You Listening?

February 20, 2017
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For the past several years, we have seen the world of sports business overwhelmed with a bunch of business practices that are detrimental to the long term health of sports as a business and act decisively to destroy the brand equity that has been created over the years. Some of the worst business practices that […]

The Need For Constant Improvement

February 19, 2017
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Can be boiled down into a few things: If you don’t spend time focusing on improvement, things will catch up with you and you will lose your competitive advantage. If you aren’t constantly innovating, you will be surpassed by more nimble competitors. If you aren’t constantly innovating, you can become stagnant.

What Innovation Looks Like…

February 18, 2017
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Innovation looks like constant improvements. Like always testing assumptions. Like taking ideas from where they were used by another industry and trying them in yours. Like always looking for new ways to tell your story so that it fits into the world.

Do You Know Your Customer?

February 17, 2017
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This is the ultimate question… Do you have any idea about what your customer views your value as? Have you got the slightest idea about who actually appreciates and buys what you are selling? Are you in tune with the right way to hit your customer? These are the most important questions you can ask. […]

Started This Blog 7 Years Ago

February 16, 2017
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Who knew it has been 7 years since I started this thing. I’ve been fortunate enough to have written over 1,000 posts. I’ve been visited over a million times. Which is great! Thank you for visiting and thank you for reading. But as much as I appreciate you for paying attention, one of the biggest […]