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TV Money/Antitrust/Moving the English National Opera…3 Articles I Noticed…

Hey y’all! A few articles caught my eye today and I don’t think they need a full analysis or write-up, but a few ideas and thoughts may add some value. Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Subscribed Arts Council gives ENO £24M to help […]

Barbie is a Model for a Brand Refresh…

Have you seen the Barbie movie yet? I loved it. It cracked me up. But I remember playing with Barbies with my cousin, Jenny, when we were kids. She had all that stuff the Corvette, the Dream House, Ken, etc. Mattel has seen the success they are having with the launch of the movie and want […]

7 Things Most People Get Wrong About Pricing

I’m hosting a FREE pricing session on August 15th at 1 PM Eastern. Pricing is the number one thing I get asked about lately. Most of the time, I get asked in a kind of quiet way, like someone is embarrassed about not knowing more about pricing or having made a mistake. The reality is […]

Qual Research v. Quant Research: It’s Really Both!

Andrew Tenzer writes about the growth of qual research in Marketing Week this week, making the point that qual alone isn’t going to solve everything and quant alone won’t solve everything. About a year or so ago, I wrote a piece for the ALSD about backward market research where I tried to simplify the original idea in a way […]

For Modelo, Beating Bud Light Was About the Marketing…Stupid!

Lord knows we’ve heard this mantra for months, “Go Woke! Go Broke!” in relation to Bud Light’s loss of the number one beer sales slot in the United States. It even sounds good when you put it in the context of a conservative “boycott” of Bud Light that was sparked by “outrage” over a Bud […]

Ticketing Food Fight: My Thoughts on FAIR Ticketing Act, Ticket Bill of Rights, the Ticket Market, and More!

Hi! I’m back! Which means Penny is back as well. I’ve been considering changing the nature of the newsletter to go a bit deeper into some of these stories, but not 5 at a time. Meaning: I’m going to start sending out multiple each week with just one story, maybe two at a time. I’ve […]

Twitt…er, X cuts ad prices to stimulate demand. There’s just one problem!

Hi! So X cut ad prices to win back advertisers!? Lucky for you, I’m hosting a FREE session on setting better prices on August 15th, but today I’ll explain to you a few things about pricing that make this decision unwise. Today’s riff is on pricing and X/Twitter. Price doesn’t stimulate demand: In economics, you’ll hear the […]