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Blog

Adidas, TaylorMade, Golf, & Tiger Woods

I was thumbing through Flipboard this morning when I came across a story about how Adidas is struggling to sell its golf brand, TaylorMade, even after they paid Tiger Woods to be their endorser in the past year. First off, Tiger Woods, what is this 1997? People have moved on from Tiger Woods and as […]
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Pujols vs. Pricing

I just opened my Google Reader and saw that Seth Godin posted a blog about pricing which came on the heels of reading the sports section and seeing the news that the St Louis Cardinals and their star player, Albert Pujols had called off negotiations for the season.   Pujols is probably the best player in […]
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Rethinking my story or vision vs. story

I’ve spent the last few days running around Manhattan, catching up with friends, meeting lots of new people from different backgrounds through a service called Ohours.org and basically getting a feel for what people are thinking about, working on, or trying to solve. Since one of my goals for this year was to challenge myself, I […]
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The Super Bowl Of Branding

Alright!   I’m like most people I know, excited, for the Super Bowl!   I don’t know if it is the game (probably not), the party (maybe), or the commercials (maybe), but I do know that the two teams playing on Sunday can teach us a thing or two about branding and messaging.   First, […]
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My Self Reported January Report Card

Good Morning February!   January, you passed so quickly. Anyway.  As I posted early on, I have focused on 3 words in 2011… Reinvention Excel Challenge How did I do in January? Well, I will tell you that if I sound harsh in my assessment of myself…tough.  You have to be your own best critic […]
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We Are All Storytellers

One thing I learned about working in selling tickets very early on is that it doesn’t matter what the exact location is most of the time, as long as you know how to tell a story to the person on the other end of the line.   You can get someone that calls you and […]
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