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Marketing Is…

…Not about you, but them. …Not about features, but value. …Not about the past, but the future. …Opens the doors for sales …Isn’t one size fits all. …Is too often spam. …Isn’t nearly as impactful as it should be today. …Needs to be more thoughtful.

Thoughts On Setting Goals

I recently purchased a pack of 4 of the Domino Project’s newest little project: Zig Ziglar’s Performance Planner. This is an outstanding little book that helps you set goals and reach them. Now like a lot of people, I set goals or am goal oriented, or what have you. Like a lot of people, I […]

Happy Labor Day!

Be safe! And remember all the workers that fought so hard for the rights that we have today!

Ways To Reinvent Your Product Or Service To Create More Sales and Value

A long story short, a few months before the iPad 2 came out and everyone was buzzing about what Apple might do to make the new iPad a step ahead of what the original was, I had an interview with a branding company because I was looking for a change from tickets and this was […]

What I Think Everyone Can Take Away From The 4 Hour Body Book

I’ve been reading a few fitness, nutrition, and diet books lately…as I often do. One book in particular has struck a nerve and caused a lot of discussion on the Internet: Tim Ferriss’ The 4-Hour Body. Today I am not here to weigh in on whether or not I like Tim Ferriss, find him to […]

Who Are You Really Trying To Protect?

One of the great lines of BS that gets passed around by corporate PR folks is that they have to “protect” the brand and image. Which is usually coupled with some sort of ridiculous corporate response to something innocuous that always causes more attention to be drawn to the response than ever would have been […]

Building Super Endurance

I was watching Stan Lee’s Superhumans on TV the other day and the episode I happened to catch discussed whether or not Dean Karnazes was superhuman. The conclusion was that his body metabolizes lactic acid in such a way that it never builds up in his blood, unlike most people, giving him the ability to […]