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Economic Incentives Work

As I stop in Starbucks this morning to get a cup of coffee in my shiny new Starbucks tumbler, that comes with free drip coffee throughout the month of January, I am reminded that economic incentives work. How many paper cups won’t be used this month because people have gotten these tumblers? How many paper […]

My 3 Words For 2012

In honor of the annual Chris Brogan tradition of giving 3 words that he wants to focus his life on in the new year, below is my take on his tradition with my own explanation. My 3 Word For 2012 Are: Comeback: I have had a tough couple of years, taken a beating and try […]

A Few Of My Problems With Daily Deal Sites

I’m sure if you follow me on the Twitter that you know I don’t hold Groupon in high regard. But, in general, I don’t hold the entire daily deal business in such high esteem. Since I could write an entire book on what’s wrong with the business and why I would dissuade my clients and […]

If You Build A Better Mousetrap

No one is going to beat a path to your door. Its a lie. This goes back to the basics that I wrote about previously. If you have a better mousetrap, that’s great, but remember that you still need to get it to people and people still need to know that you have it for […]

Facts Vs. Stories…

In preparing for Ticketing Professionals and my closing keynote: “The Future Is Live!” I’ve been doing a lot of reading and thinking about how live entertainment professionals can draw in and win over more customers and fans. Which got me to thinking about marketing! Which got me to thinking about the 2016 Presidential Election! Which […]

The Basics

Your business’s success or failure basically comes down to a failure of one of three things: Your products Your marketing or Your delivery To fix your business, you need to focus on having Great products Great marketing and Great Delivery Its a simple formula.

Is Your Idea A Business?

Early this year I acted as a mentor at Start Up Weekend. One of the takeaways for me was how much reinforcement was needed in defining a business and the processes that make a business a business. As I have been working on a few new ideas and projects, I’m inclined to share the processes […]