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dave@davewakeman.com
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Blog

Upgrade Your Sales Training In 3 Simple Steps

Sales training always seems like it brings dread to the people hiring the sales trainer and the sales reps that are going to receive the training. It really shouldn’t be this way. As with all forms of training and development, sales training should be a constant and continual process of improvement built into the employee […]
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Business Should Be Creative

I spent a little time over the holiday weekend reading an excellent book by Gary from Clif Bar called Raising the Bar.  You should read it. I won’t spend too much time on what Gary talks about, but one of the big points that he discusses is about Clif being able to keep its MOJO no […]
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Just the Basics #2: What is Marketing?

If you surf the Internet for any period of time, you will find a lot of self described marketing “experts,” “gurus,” and “ninjas."  They will all fail to tell you what marketing is. Marketing is everything you do.  Simple as that. Every action you take. Every decision that you make. Every little bit of your […]
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Just the Basics #1: Buzzwords and Fads…

I’m a radical fan of the basics.  In my opinion, buzzwords and fads are just a lazy person’s attempt to seem relevant.  The real excellence is in focusing on doing solid work everyday. And, even when you are using a new platform or technology…that means focusing on the basics: * Who’s my customer? * What […]
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3 Things We Should Learn From Tim Cook

While you can be reading this whenever you would like, I am writing it one day before Apple is expected to announce the latest update to its line of iPads.  Most of the time business bloggers and writers focus on things they wish they would see from Apple and Apple’s CEO Tim Cook. Usually the […]
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Don’t Answer Every Email

I just spent an hour on the phone with several clients and possible clients…it was productive and I wouldn’t have gained nearly as much if I had tried to conduct these conversations via email.  Too often we are tethered to our mobile devices and feel like we have to immediately get to every email. That’s […]
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