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Can We All Sell Tickets Like Taylor Swift?

September 7, 2023
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Hey! Don’t you all wish we could sell tickets to anything like Taylor Swift seems to sell tickets to everything? CNBC reports that after 24 hours of putting her film of the Eras tour on sale, that the theatrical release is already one of the Top 10 pre-sales of all time. That’s great!She’s Taylor Swift, but what can we […]

The Secondary Market/Resale and A Guide to Consider…

September 1, 2023
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Hey! Coming to you live from my deck as the boy rests up for his opening soccer tournament of the season. At the bottom, I share an example of a classical organization offering an auto-renew subscription. I’m curious what y’all think. I’m trying to work through a bunch of articles and other ideas that have […]

The Orioles Want to Change Baltimore…

August 31, 2023
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Hi! I had a question from a reader about how the new format of more frequent newsletters is working for me. Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Subscribed In the form of transparency: Strategy, Strategy, Everywhere: Love this one from Roger L. Martin. In […]

Users Have Fixes to Turn X Back to Twitter…

August 31, 2023
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Over the weekend, a #kelleydirect student asked me about Twitter‘s rebrand to X. I said that it was misguided and that Elon Musk gets far too much credit for being some marketing savant when he is really good at PR. Still, his marketing chops are questionable as we’ve seen a number of times over the last few months […]

What Can Proper Market Research Teach You?

August 30, 2023
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Allegiant Airlines teaches us about the power of marketing research to uncover new opportunities. This one is cool because buried in the middle of the article is the comment that they “surveyed” their customers and uncovered some of the things that they value like premium alcohol options. Why do I bring this up? I wrote […]

Arts Business Model in the UK?! “Broken”…

August 29, 2023
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Hey! I’m back from Milwaukee for the last full week of the DC summer…even though the traffic this morning wouldn’t have led me to believe it wasn’t the fall already. A few links, ideas, and other such stuff are in today’s note. The boy is on a wings trip right now… Do me an end-of-summer […]

Is Traditional Market Research Dead?

August 28, 2023
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Hey! An interesting article today in The Wall Street Journal (gift link) talks about how large businesses use crowdfunding to gauge demand before they launch a product. That brought the question to mind: is traditional market research dead? I just got through teaching a class on brand strategy to the Executive MBA students at the Kelley School […]