messaging Archives - Page 5 of 5 - Wakeman Consulting Group

If you are reacting, you are likely losing!

September 24, 2015
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I’ve been pretty heavily involved in politics for years and have had a good track record of creating messaging that sways voters and issues. That’s why I have been obsessed with the 2016 presidential campaign here in the US. But not for the reasons you would think… The main reason is that I have been […]

September 23, 2015
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What I just did in the headline is called a “call to action.” It is the most powerful thing you have in your arsenal when you are doing anything that is marketing related. Why? Because it tells your audience what you want them to do. In too many places we hear the term thrown around […]

September 16, 2015
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One thing that can be said about marketing, message is important, but not nearly as much as consistency. I’ve heard and seen some of the greatest ad campaigns and messages ever, but they never see the light of day. I’ve also seen some really terrible ad campaigns roll out and get results… This tells you […]

messaging

If you are reacting, you are likely losing!

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