Description
Stop the Promotional Panic. Build a Fan Base That Buys Before You Even Announce.
Join the 8-Week Cohort Program Where We Systemize Your Marketing: So You Can Replace Transactional Chaos with a Predictable “Fans for Life” Engine.
You got into this business for the magic.
But right now, it feels like a grind.
You’re stuck on a hamster wheel of campaign-by-campaign panic, blasting promotions to a cold list, and hoping it sticks.
What if you could flip a switch?
Imagine having a clear, step-by-step playbook to follow.
A community of peers to support you.
And a guide who’s been there, showing you exactly how to nurture a loyal community that anticipates your next move.
That’s the Fans For Life Accelerator.
This is for the visionary leader who is ready to do the work: the President, CMO, or Director who knows that transactional marketing is a dead end and is ready to invest in building a lasting asset.
The Fans for Life Transformation:
In 8 weeks, you will transition from…
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Not knowing who your true fans are → To having a data-backed Core Fan Avatar.
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Sporadic, sales-y messaging → To a “Fans 4 Life” message strategy that pulls fans in.
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A “Leaky Bucket” business model → To a “Loyalty Engine” that compounds growth.
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Feeling alone in your challenges → To being part of a curated mastermind of peers.
Your 8-Week Journey
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Module 1: The Foundation: Lock in your “Winning Vision” and diagnose your “Leaky Bucket.”
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Module 2: The Core Fan Blueprint: Discover your true superfan and craft your “Magnetic Message.”
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Module 3: The Unbeatable Experience Map: Design a fan journey that turns first-timers into fanatics.
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Module 4: The Retention Engine: Build a system to keep fans engaged between events.
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Module 5: Launch & Amplify: Put your new system to the test with a live campaign.
What’s Included
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8x Live, Group Coaching Calls with Me
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The Complete “Fans for Life” Implementation Playbook
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Private Community for Accountability & Support
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Worksheets, Templates, and Recording Library
Investment: $7,500 – $9,500
NEED MORE INFORMATION? EMAIL ME: Dave@DaveWakeman.com
Frequently Asked Questions: The Fans For Life Accelerator
1. How much time will this require each week?
To get the full value, we recommend budgeting 3-5 hours per week.
This includes the live group call, implementing the weekly action steps, and engaging in the community.
The program is designed for busy leaders. It’s about focused, strategic action, not busywork.
2. What if I can’t make all the live calls?
No problem.
All live coaching calls are recorded and uploaded to our private portal within 24 hours.
You will have lifetime access to the entire course library and recordings, so you can catch up on your own schedule.
3. Is this program only for a specific type of event or business?
The “Fans for Life” framework is universal.
Our cohorts are diverse and have included leaders from theatre companies, sports teams, music venues, festival promoters, and comedy clubs.
The principles of building loyalty are the same; you’ll apply them to your unique context with our guidance and peer feedback.
4. I’m not tech-savvy / my team is small. Is this still for me?
Yes!
In fact, you are the exact person we love to serve.
This program is about working smarter, not harder.
We focus on lean, high-impact systems that don’t require a massive team or budget.
We use simple, accessible tools and teach you exactly how to use them.
5. What kind of results can I realistically expect?
While results depend on your implementation, our alumni consistently report:
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A clear, data-backed understanding of their Core Fan.
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A significant increase in email open and click-through rates.
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A higher repeat customer rate and increased lifetime value.
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The confidence that comes from having a strategic marketing system, replacing panic with predictability.
6. How is this different from your Audit or your Intensive?
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The Audit is a one-time diagnostic that tells you what to do.
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The Accelerator is a hands-on, group implementation program that shows you how to do it, with a guide and a community.
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The Intensive is a high-touch, “done-with-you” partnership for organizations that need a dedicated strategic partner and faster results.
7. What is your refund policy?
We are deeply committed to the success of every member.
Due to the digital nature of the program and the cohort experience, we do not offer refunds once the program has begun.
We encourage you to book an application call to ensure it’s the right fit before you enroll.
8. What happens after the 8 weeks?
You’ll leave with a complete, implemented system and the knowledge to run it.
But the support doesn’t just end.
You’ll retain lifetime access to the course materials and recordings, and you’ll be invited to our exclusive alumni community for ongoing networking and support.
9. How do I know if I’m a good fit?
This program is a fit if you:
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Are a founder, owner, president, or marketing leader in the live events space?
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Are ready to move beyond transactional, campaign-by-campaign marketing?
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Are committed to dedicating a few hours each week to building your system?
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Believe in the power of community and loyal fans?
The best way to know for sure is to email me: Dave@DaveWakeman.com and set up a time to talk. It’s a no-pressure conversation to see if the Accelerator is the right solution for you.

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