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Empty Seats Aren’t All About Price!

December 6, 2017
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This post originally appeared on LinkedIn. I came across an article on CNBC this morning about teams using “dynamic pricing” to help bring fans back into the stadiums. The idea behind dynamic pricing is awesome. It is the idea that a ticket isn’t some static thing and that some games or events have more perceived […]

What’s 2018 Hold For The Secondary Market? Let’s Ask! Part 1

December 5, 2017
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As we head into 2018, I reached out to a bunch of brokers and prominent thought leaders on tickets and the secondary market for their opinions on what would be the big challenges and opportunities for the industry in the new year. To help make this a little more digestible for people, I’m going to […]

Price or value…

December 4, 2017
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I wrote a long blog on LinkedIn today about price not being the reason that tickets aren’t selling the way that organizations want them to. I think in most cases salespeople and marketers will fall back too readily on the idea that price is the real objection and that the quickest way to win a […]

What’s Changed?

December 3, 2017
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That’s a pretty important question. It is filled with a lot of possibility. Maybe everything you knew changed. That has happened on several occasions over the years. Maybe not a lot has changed. That’s a lot more likely. Where we get jammed up, pretty often, is in the fact that a lot of things change, […]

Strategy is…

December 2, 2017
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The difference between what you do and what you should be doing.

The Most Important Question…

December 1, 2017
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Is almost always, “How can I add value to this?”

“What Are 1 To 3 Books That Have Greatly Influenced Your Life?”

November 21, 2017
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I’ve been pretty excited to read Tim Ferriss’s new book, Tribe of Mentors. As I worked through the introduction, I saw the 11 questions that Tim used to gain the insights that he received that make up the book. As a thought exercise, I thought I would answer each of the questions over the next few […]