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Keys To Marketing Success: Understanding Where You Are…

February 13, 2018
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One of the big issues any marketing plan faces is how closely it strews to reality. Far too many marketing plans are built on false assumptions or a misrepresentation of the facts of life in the current market. That’s why the basics of any marketing program have to begin with understand where you are. […]

How Quickly Can You Change?

February 12, 2018
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One of the big stats that gets rolled out a lot lately is that the lifetime of big businesses is shorter than ever before. Depending on the publication, that might mean the lifetime of a company or the time that a company spends listed on a stock exchange. I guess that is like much […]

Much The Same, Only Different?!

February 11, 2018
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Dave Trott is someone that I read pretty regularly. His thoughts about marketing and advertising in today’s world are pertinent and just this morning I read a piece that he wrote about 30 years ago about the state of advertising at the time. The money quote was about how everyone is trying to do everything […]

Is Your Marketing Doing The Right Thing?

February 10, 2018
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The thing about growing your business or reaching more of your preferred clients is that you have to spend a lot more time focusing on and reaching out to the specific clients you want to reach. One of the reasons that many organizations struggle with penetrating their chosen markets is because they fall into […]

Are Your Closing Problems Really Closing Problems? Or, Something Else?

February 9, 2018
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I asked a question on Twitter the other day about challenges facing sales agents this year. In your #sales goals for 2018, what’s the area you want to improve most? — Dave Wakeman (@davidwakeman) February 8, 2018 Not surprisingly, near the top was closing skills. As I thought over the question I had […]

The Death of the Chief Marketing Officer (CMO) is Overstated…

February 8, 2018
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ThThere have been a number of articles about the downfall of the Chief Marketing Officer and how the role is one of the most unstable in business today. It has become almost a fate accompli that the CMO is going to be someone that is not going to last long, won’t have any influence, […]

You can make your content marketing more effective!

February 7, 2018
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One of the most popular buzzwords going is “content marketing.” It is right up there with “social selling” under terms that if we aren’t careful can become utterly meaningless. Having now sat on a number of calls over the last few weeks where people talk about my ability to use content to drive sales […]