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Big Ideas In “The Empathy Economy” #1: It Isn’t About You

February 20, 2018
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A few weeks back, Mark Ritson wrote about “spreadsheet jockeys” in his Marketing Week column. Then, this morning, I picked up Tom Peter’s book, The Little Big Things and he wrote in the introduction about “the connection economy.” Recently, someone mentioned that I write about what is becoming known as “the empathy economy,” which I wasn’t […]

All Great Marketing Begins With “Why Change?”

February 19, 2018
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I’ve been thinking about this question a lot lately and coming up with the idea about why your prospect or client should change should be the one that drives most of your marketing. Here’s a short list of ways that you can advocate for change: Better margins Change in the market Change in the […]

Why Should Your Prospects Change?

February 18, 2018
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I’ve been doing a lot of thinking about strategy lately because I’ve been working on a couple of things for a few new clients. The big idea that we are trying to tackle is how to expand in their markets. That’s often the big question I’ve dealt with…so it isn’t anything new. But I […]

Your Job Is To Not Waste People’s Attention

February 17, 2018
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One of the major challenges of modern marketing and advertising is that we can’t seem to overcome the onslaught of noise that crowds us. I’m not sure what the current statistic is, but I think the average person gets more information in a week than people received in a lifetime in the 1500s or […]

Marketing Success Is Driven By Being Unique

February 16, 2018
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In today’s marketing world, we find ourselves inundated with far too many marketing and advertising offerings that are functionally copycats of some other unsuccessful marketing plan. It is as if people sit back and start their consideration by asking what everyone else is doing and how can I knock that off. In Washington DC, […]

3 Simple Ways To Introduce Design Thinking Concepts To Your Business

February 15, 2018
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I’ve been asked a lot recently about my knowledge of “design thinking.” To which I answer, “What’s that?” But after a little research, I figured out that there is a lot of it that revolves around empathy. Which is a good thing, especially for most of the people that I work with, in industries […]

Keys To Marketing Success: Understanding Where You Need To Get To

February 14, 2018
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Yesterday I wrote about the need for you to understand where you are before you do anything else. After you know where you are, you next need to have an idea of where you want to get to. We hear a great deal in business and life about goals, and I guess that is […]