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3 Ideas To Drive Modern Sellers

February 27, 2018
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My lady has been reading a book, The Subtle Art of Not Giving A Fuck. Which to me sounds like a poorly rewritten, The Effective Executive. Having not read it, I’m not ready to give a review of the book, but the premise is one that we should all pay attention to. Which is […]

“Your Content Marketing Is So Successful!”

February 26, 2018
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I’ve been doing a lot of focusing on personal branding, content marketing, and using the two to generate opportunities for you. One of the pieces of feedback that I receive over and over is that my content marketing strategy is highly effective. That’s nice to hear, but I find that it isn’t actually accurate […]

10 Words To Guide You Into Next Week

February 25, 2018
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A few words to get you started on refocusing for next week: Value Opportunity Vision Leadership Marketing Sales Optimism Luck Chance Growth

Ideas + Action = Change…

February 24, 2018
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That’s the big idea at the heart of the Small Business CRO, ideas plus actions equals change.

Are you pursuing dramatic growth?

February 23, 2018
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I wrote yesterday about identifying the right target customers. A nice companion to that idea is the fact that targeting the right customers is a key to dramatic growth for your organization. In my years in selling and marketing, the biggest bumps in business have always come when I either consciously or unconsciously focused […]

Are You Targeting Your Ideal Buyers?

February 22, 2018
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One idea that I jump back to from time to time is my need to do a better job of identifying and targeting the best potential buyers for my business. In talking with a lot of colleagues at a lot of different kinds of businesses, I know that this is a pretty common piece […]

Big Ideas In The Empathy Economy #2: Service Reigns!

February 21, 2018
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A friend of mine, Peter Shankman, wrote a book a few years back called, Nice Companies Finish First. The premise of Peter’s book is that in today’s economy, most companies suck at customer service and that you have to be just slightly better than crap to win. The idea of improved service floated around in […]