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What Am I Looking Forward To At Ticketing Professionals Conference 2018?

I’m off to Birmingham, UK tomorrow for the 3rd Ticketing Professionals Conference in Birmingham, UK. Last year I had the chance to give the closing keynote on the future of live entertainment, but this year I am going to lead a few panels and discussions, which gives me a lot more flexibility in what […]

Nothing Worse Than “Me Too” Marketing…

Chris Brogan wrote a blog post today that was called, “Cut the Bullshit” about the scourge of cookie-cutter marketing. I got excited because for a long time I have been sitting here talking with you about the challenge of “me too” marketing…which is basically marketing done just because everyone else is doing it. More […]

Are You Measuring The Right Things?

In The Effective Executive, Peter Drucker talks about leadership as doing the right things and management is doing things right. In a lot of my client work, I spend a great deal of time dealing with making sure that my clients are measuring the right things. It is often easy to create lists and […]

6 Ways That The Secondary Market Adds Value To The Ticket Ecosystem

1. Offers the primary side risk mitigation by taking on slow-moving inventory or buying inventory to events that have long lead times where demand might change. 2. Can act as partners for the primary market to help offer them revenue sharing opportunities by reaching markets that they might not have reached before. 3. Additional […]

Embrace “The And” #1: The Ticket Resale Market…

Earlier I wrote about wanting to embrace “the and” as a tool to overcome procrastination and to push through when you get stuck. What I am going to do is take some topics that are either on my mind or that are popping up in the popular business culture and embrace “the and” to […]

Embrace “The And…”

I was listening to Seth Godin’s new podcast, Akimbo, yesterday when he talked about embracing “the and.” As Seth describes it, “but” can stop you in your tracks. But is an excuse that enables you to allow yourself off the hook. I want to write a blog post a day, but I can’t think […]

Big Ideas In “The Empathy Economy” #4: Customer Service Is The Toughest Form Of Marketing

I ordered a new pair of Warby Parker sunglasses yesterday and in less than 24 hours they shipped. This reminded me that customer service is often the best form of marketing and it is also likely the most difficult. In the Empathy Economy, customer service is more difficult and it is more necessary. Let’s […]