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Budweiser’s New Sponsorship Model Will Definitely Force Change On Sports Business…

In a few places over the last few weeks, we have seen articles come up that discuss the way that Budweiser’s change of the structure of their partnership deals will force change on sports business. If you look at the history of sports business, no matter what area of the business a deal covers, […]

Did we really learn anything new from the Ticketmaster article in The NY Times?

In the world of tickets, a lot of stuff has been floating around the last few days. Everyone has a take one way or the other, but the question I think we have to ask is “what did we really learn from the piece that ran in The New York Times on Sunday?” Here […]

What is Value Built On?

All value is based on perception. I was listening to Seth Godin’s podcast, Akimbo, this morning and one of the questions talked about not being able to sell something that didn’t have tangible value. Which is false. Every purchase we make and every sale that is made isn’t built on real value, but the […]

Expressing Tangible Value In Your Marketing

Our marketing comes down to an expression of value. There are two main ways of expressing value to your clients and prospects, tangible value and intangible value. Tangible is physical or measurable. Intangible is often not physical and not something that you can quantify. How do we express value in a tangible way? Here […]

Recapping Ticketing Professionals Conference 2018

So I’m mostly recovered from my second trip to the Ticketing Professionals Conference in Birmingham, UK last week and I have a few ideas and observations that I can share with you about the global ticket market and where we can all create more value in tickets. Let’s do it: Customer Experience and Customer Service […]

Hot Takes From Day 1 of TPC 2018

A short lull in the program for me to write up a quick bit about this year’s Ticketing Professionals Conference in Birmingham, UK. Here’s a list of quick takes: Opening keynote speaker, Bill Hogg, reminded everyone of something very important…your employees are people and by treating them like just employees, you are missing out […]

3 Lessons I’ve Learned By Taking WCG International

Over the past 2 years, I have had an incredible opportunity to expand the impact of my work to a number of international markets. As I head off to the United Kingdom again, I wanted to share a few lessons about what I have learned personally and professionally from working internationally. In business, relationships […]