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Where does change come from?

I gave a talk to about 100 nonprofit and community leaders yesterday about where change comes from. In this talk, the spoiler was that change really begins with you. That may feel trite or like a copout, but it isn’t. You see the cycle of change looks something like this: Someone has an idea […]

Building Demand Isn’t A One-Time Event

Yesterday, I wrote about Taylor Swift, Ticketmaster, and the challenge of fan development. One of the big issues that I see over and over again is that despite talk of “fans” we see many businesses, teams, or performers, acting as if demand generation is a one-time event. It isn’t. Demand generation is an on-going, […]

Taylor Swift’s Ticket Sale Slump Highlights A Number Of Industry Challenges

The efforts to spin Taylor Swift’s Verified Fan sales has been spun a number of different ways, but yesterday’s effort to boost sales by offering seats with “no fees” attached highlighted a number of issues with the program that should draw a lot of attention from artists, their management, and anyone that touches the entertainment […]

Are you making the same mistake twice?

I’ve been revisiting some blogs lately…one talks about how companies stick with mistakes. As I was looking through some old blogs today, I read about how companies stick with mistakes for several reasons, including executives aren’t close to the action. Which is still true. The thing about this idea is that years later, it is […]

3 ideas that can change the way you sell…

If you are selling based on price alone, you’ve already lost. Sell based on impact or value, understanding that value means different things to different people. Keep in mind there is no one size fits all selling approach. Which in practical terms means that cold calling isn’t dead; social selling isn’t the only way; or […]

3 Marketing Ideas

Think service first. It will make a difference. Lead with value. Don’t think features, think impact. Data is a tool and you should use it to inform your decisions, not to allow it to make them for you.

3 Books You Should Read Now…

From time to time I like to let you in on some of my favorite books that I have read recently. Having just finished Sapiens this evening, I wanted to alert you to a few books that I felt were especially worthy of your attention. Sapiens: This was probably the best book that I have read in […]