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dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

vision

Whole or part…

A lot of the work of the corporate communications arm of any business is creating an image. There are tons of theories of corporate communications, marketing, branding, and advertising. The one that I follow is that your organization is a holistic being, a living and changing reflection of what you value and what you hope […]
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What’s Your Vision?

I’ve been sitting on the board of an organization for about a year…and we are always talking about the vision.  As the designated “marketing” person, I make the statement that vision is your most important piece of material because it inspires you and your organization to reach towards a higher level.  In too many organizations, we […]
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What’s Your Vision?

I’ve been sitting on the board of an organization for about a year…and we are always talking about the vision.  As the designated “marketing” person, I make the statement that vision is your most important piece of material because it inspires you and your organization to reach towards a higher level.  In too many organizations, we […]
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Organizing principles

I fell into a trap recently… I caught myself thinking in terms of commodities, actions, and clutter…and not the more important thing, results.  The collision was beneficial though…because it made me think about what happens when you organize your identity in a meaningful and congruent fashion.  As an example, when I am not being coy…I’d […]
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