vision Archives - Wakeman Consulting Group

You Must Create The Future To Profit From It

October 31, 2017
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Most businesses don’t start out of some idea that is guaranteed to make money. That’s just not how things typically work. Where the genesis of most businesses comes from is in a problem. That means that the path to future growth starts with an idea about how you can more successfully solve a problem […]

October 30, 2017
wakemanconsulting
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The title was meant to sound spammy, but I wanted to highlight that your revenue generation is a process. And, one that if you spend a lot of time thinking about it, a process that can be repeated over and over again. So here are the 10 areas that I think you need to pay […]

Whole or part…

A lot of the work of the corporate communications arm of any business is creating an image. There are tons of theories of corporate communications, marketing, branding, and advertising. The one that I follow is that your organization is a holistic being, a living and changing reflection of what you value and what you hope […]

What’s Your Vision?

I’ve been sitting on the board of an organization for about a year…and we are always talking about the vision. As the designated “marketing” person, I make the statement that vision is your most important piece of material because it inspires you and your organization to reach towards a higher level. In too many organizations, we […]

What’s Your Vision?

Organizing principles

I fell into a trap recently… I caught myself thinking in terms of commodities, actions, and clutter…and not the more important thing, results. The collision was beneficial though…because it made me think about what happens when you organize your identity in a meaningful and congruent fashion. As an example, when I am not being coy…I’d […]

10 Ideas That Should Be Driving Your Organization’s Strategy!

I read somewhere that there is a huge gap between people that think of themselves as being strategic thinkers and those that are actually good at it. I’m not certain that this is coming up because people don’t have the understanding of what it means to be strategic in their thinking. Or, if it is […]