value creation Archives - Wakeman Consulting Group

Is There Value Here?

December 22, 2016
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I do a lot of work in the world of sports and entertainment, always have. One of the important lessons that I learned early on is that I needed to distance myself from what I loved about sports and entertainment and put myself in the shoes of the person I was trying to reach. You […]

3 Things You Need To Know About Your Buyers

One of the big challenges in selling anything is making sure that you are talking with the right people. And, for a lot of you, I bet you are scratching your head because so much of your time is spent on just hoping that you are going to be able to get in touch with […]

3 Things You Need To Know About Your Buyers

Are you really selling your true value?

In building a strategy for your business, the most important thing that you have to start with is your value. Let me repeat that because is a concept that may get lost pretty easily if we aren’t careful. The most important thing about anything starts with your VALUE! And, when it comes to value, the […]

Back to Basics #3: We are all in the marketing business

The picture above encapsulates everything you need to ask about your marketing before you begin…that way you have a handy guide to take action on my next proclamation, which is: WE ARE ALL IN THE MARKETING BUSINESS!!!! That has to be tough for a lot of you to swallow, but it is true. As our […]

January 26, 2016
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In too many instances, we think of our value propositions as fixed items or we feel like our value proposition is defined by the market. In either case, that is incorrect. Our value proposition is just like us, it should be evolving as we move forward in life. The challenge for many businesses is, how […]

January 25, 2016
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Look around the Internet for any period of time and you will find an article that tells you exactly what you and your marketing need to do. While this is a post about marketing, I don’t want to talk about what you need to do because I really don’t know what you need to do […]

value creation

Is There Value Here?

3 Things You Need To Know About Your Buyers

3 Things You Need To Know About Your Buyers

Are you really selling your true value?

Back to Basics #3: We are all in the marketing business

3 Keys To ReThinking Your Value Proposition

What Do You Really Need Your Marketing Engine To Achieve?

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