Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

urgency

How does your sales process look?

  One thing I get a little confusion on from time to time is how different B2B sales are from B2C. In my opinion the prospecting parts of the process can be somewhat different, depending on the item, but the sales process shares more similarities than differences. Here’s a primer for how the sales process […]
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The myth of “Scarcity Marketing”

I recently heard that “scarcity marketing” is a thing. At first, this had me scratching my head, asking, “Did I miss something?” Then I did a quick bit of research and realized…NO, I haven’t. Scarcity marketing is really just new fangled code for creating urgency. Duh! That’s not something new. That should just be a […]
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