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Users Have Fixes to Turn X Back to Twitter…

August 31, 2023
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Over the weekend, a #kelleydirect student asked me about Twitter‘s rebrand to X. I said that it was misguided and that Elon Musk gets far too much credit for being some marketing savant when he is really good at PR. Still, his marketing chops are questionable as we’ve seen a number of times over the last few months […]

Tucker + Twitter: A Less Than Powerful Partnership

Earlier this week, Tucker Carlson posted a video on Twitter announcing that he was coming back and bringing his show to Twitter. The initial reactions talked about what does this mean for advertisers, Twitter, and Tucker. I didn’t see much analysis from a strategic standpoint. Which got me to the question: “How likely is this […]

Creative Destruction!

Joseph Schumpeter is famous for coining the phrase “creative destruction.” And in the context of what many people consider a tech bubble, it is probably a good idea to think about what this concept means currently…. 1. As tech matures, and we more fully embrace our technology companies…we should make an effort not to wed […]

Are Newspapers Still Important?

Here’s the deal…I still get 1 or 2 newspapers, most days. The question many of you are going to ask is “are those things still relevant?” My answer would be yes. Here is why. 1. You need to stay current on a wide array of happenings in the world to be a […]

A Few Of My Problems With Daily Deal Sites

I’m sure if you follow me on the Twitter that you know I don’t hold Groupon in high regard. But, in general, I don’t hold the entire daily deal business in such high esteem. Since I could write an entire book on what’s wrong with the business and why I would dissuade my clients and […]

The 5 Parts Of Every Business (Or What A Business Really Is)

The idea for this post came out of a mocking conversation I had over the Twitter yesterday and how my Twitter profile said I started a couple of businesses and done pretty well. Which is extremely vague, but to my own defense, I never really thought to take it that seriously. If you look today […]

I’ve Been On A Bit Of A Media Blackout

And, I have to admit that I am feeling much better because of it. Earlier today I tweeted that I have been taking the time to unsubscribe to most of the e-newsletters I get. After reflecting over the last several days, I realize that most of the emailing I do is just busy work. […]