Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

tiffany

Do You Want To Be McDonalds Or Tiffany?

Recently I was in the United Kingdom giving a keynote at the Ticketing Professionals Conference in Birmingham. During the keynote, I was talking about the future of live entertainment. Specifically, I brought up the idea that the way you position your product or experience, the way you talk about it, and the way you sell […]
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Adidas, TaylorMade, Golf, & Tiger Woods

I was thumbing through Flipboard this morning when I came across a story about how Adidas is struggling to sell its golf brand, TaylorMade, even after they paid Tiger Woods to be their endorser in the past year. First off, Tiger Woods, what is this 1997? People have moved on from Tiger Woods and as […]
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