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dave@davewakeman.com
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tickets

Set a pricing philosophy for your organization…

3. How To: Set a pricing philosophy for your organization:  Big Ideas: Mark Davis draws a line on pricing.  You still need research.  His words are music to the secondary market’s ears.  Mark Davis gave a quick interview to LVSportsBiz.com recently where he talked about pricing and why the Raiders will never dynamically price their tickets.  […]
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10 Lessons On Boosting Attendance…

1. The Big Story: Is scheduling behind the AFL’s decline in attendance? Big Ideas: You must revisit your value proposition now.  Do you understand who your competition is? Really? How much money is doing things the old way costing you? I’m going to do this one a little different than normal because it can sometimes be […]
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Concert Prices Jump: Big Time!

2. The Road to Recovery: Concert ticket prices jump, a lot:  Don’t believe me, look at the situation that Bruce Springsteen dealt with.  Inflationary pressures are real. Get while the getting is good, yeah?!  We’ve covered this a great deal lately. So I won’t belabor any of this today.  Instead, I’ll just point out a few things: […]
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Commanders Deep Discount Opening Day

2. The Road to Recovery: Discounts for Opening Day?!  Big Ideas:  The fastest way to destroy your brand is through price-based promotions. “Discounts Are For Dummies” is my trademark statement.  There are many ways to avoid dropping a discount on Opening Day…that’s a new one, actually.  With this one, I’m in you see something new everyday […]
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