The NFL’s Nickelodeon Broadcast Teaches Us An Important Lesson on Marketing

The NFL playoff game between the Bears and the Saints is being broadcast simultaneously on CBS and Nickelodeon. Looking at the Twitter, folks are commenting about how trippy it is, or how the person that came up with the idea is like, “show me the money.” The reality on this is that it is a win to proper marketing and …

Chipotle’s New Cauliflower Rice Option Is A Triumph Of Marketing Strategy

Boom! Chipotle is back on the menu at my house because my family loves two things: tacos and cauliflower rice! Or, that was the first thing that came to mind when I saw the announcement that Chipotle was going to offer cauliflower rice nationwide. When you read through the stories about the rollout, you actually see that what Chipotle has …

McDonald’s Problems May Not Be In Their Chicken Sandwich, It Might Be Something Simpler!

I’ve been watching what McDonald’s is up to a lot lately. The Travis Scott partnership was well conceived and executed, but the brand has been a bit of a mishmash of ideas over the last few years and yesterday’s announcement of three new chicken sandwiches points to a business that is still struggling with the foundational principle of Market Orientation …

Begin 2021 By Reviewing Your STP!

Hey!  Happy New Year!  “Let’s get this party started with some mid-tempo rock!” —Jeff Tweedy, Wilco. Okay…jokes out of the way, how are y’all holding up?  How did you manage the holidays?  So does everyone have resolutions, goals, ambitions, wishes, hopes for the new year?  Let me know.  I’ve approached the new year by doing a bit of marketing work …

My ABCs of Marketing

To use my time wisely during the pandemic, I did a lot of reading and learning on marketing and strategy to make sure I was current in my thinking, up-to-date on my skills, and prepared for whatever comes next after the pandemic. In reading through the marketing materials and learning a lot about marketing, reaffirming some of my knowledge, and, …

Targets

Most businesses have a business plan…but does your business have a marketing plan?  I’d suggest that the marketing plan is ultimately more important. Because it gives you a clear and constant way to focus on reaching your target audience. If you don’t have a target audience, you are probably not going to be in business for very long because you …

Stop Being Stupid With Your Branding! Learn From The Foo Fighters!

Love them or hate them or don’t care one way or the other…this morning, we are all just living in the Foo Fighters’ world. Of course, I am talking about the buzz that the band generated over the last 24-48 hours about a possible breakup and solo career start up by Dave Grohl…that never happened. Now, I bet that even …