One of the old maxims of job hunting was the concept that you could win people over by being a problem solver. That might have even been something that was effective before the Internet and modern management because in a command and control setting where information was limited, figuring out the problem and how […]
Pretty regularly, we see advertisers and marketers trumpeting the “impact” of their efforts. I’m usually afraid to ask what the measurements of success are that are being used. Because too often, the things are being measured aren’t really valuable, but from the spin factor, they are valuable as tools to change and redirect a conversation. Here […]
* Web ads * Twitter ads * Facebook ads * Print ads * Podcasts * Writing articles * Tweeting * Networking Within each on, you can have a strategy…but they all need to be in support of an overall marketing strategy, if not…you are likely wasting your time on low value activities.
I recently said that marketing is strategy and advertising is tactics… I’m sure there were people that were scratching their heads, but probably even more that were just plain put off by the concept…because so much of what is termed “marketing” now is really just advertising dressed up with a new name. Here is the […]
Too often we hear the word “strategy” thrown around in the wrong context. Here is a simple way of thinking of strategy and tactics. Strategy is where you want to go. Tactic is how you get there. So when you see a blog post that tells you “Here are 5 strategies for getting X number […]
One of my favorite activities, and I say favorite with all irony, is to look at what passes for marketing and advertising in most cases today. I’ve been known to tweet when I see ads for companies in magazines that really don’t fit, that aren’t focused on the right market, and that completely are wastes […]
For dramatic effect I put the Hatfields and McCoys picture up there for you…because if you are going to understand the difference between marketing and advertising, you need to have an understanding of differences. In many cases, it has become acceptable for people to reference marketing and advertising in the same breath. Like they are […]