Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
(Sat - Thursday)
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

tactics

Strategy at 3 Levels

In doing research for the relaunch of my site, I did a bunch of research into what CEO’s and their executive team thought about their strategy and discovered that they often see strategy three ways: at a corporate level, at a brand level, and at a marketing level. The challenge that most organizations are dealing […]
Read More

5 Common Reasons Strategies Fail…

What is the line about all unhappy marriages being unique or something? Same goes for failed strategies…they all have their own certain flavor, but there are some common reasons that show up over and over again. I’ve picked my top 5: The Not Really a Strategy Strategy: Maybe this is the most common one now, […]
Read More

What’s Marketing Success Mean=Dollars!

Pretty regularly, we see advertisers and marketers trumpeting the “impact” of their efforts.  I’m usually afraid to ask what the measurements of success are that are being used. Because too often, the things are being measured aren’t really valuable, but from the spin factor, they are valuable as tools to change and redirect a conversation.  Here […]
Read More

Tactics look like…

* Web ads * Twitter ads * Facebook ads * Print ads * Podcasts * Writing articles * Tweeting * Networking Within each on, you can have a strategy…but they all need to be in support of an overall marketing strategy, if not…you are likely wasting your time on low value activities. 
Read More

Strategy vs. Tactics…again.

I recently said that marketing is strategy and advertising is tactics… I’m sure there were people that were scratching their heads, but probably even more that were just plain put off by the concept…because so much of what is termed “marketing” now is really just advertising dressed up with a new name.  Here is the […]
Read More
X