Talking Tickets 31 January 2020

Hey There! Thanks for being here again this week. If you are enjoying this newsletter, tell your friends and colleagues to sign up by visiting this link. Yesterday saw the release of “What Matters In Tickets Now!” an ebook that I put together in partnership with my friends at Booking Protect. I can say that this is one of the …

3 Simple Ways To Introduce Design Thinking Concepts To Your Business

  I’ve been asked a lot recently about my knowledge of “design thinking.” To which I answer, “What’s that?” But after a little research, I figured out that there is a lot of it that revolves around empathy. Which is a good thing, especially for most of the people that I work with, in industries like sports, entertainment, nonprofits, and …

Tide Wins! But Who Will Remember?

  After a great Super Bowl game, let’s return to the world of marketing and advertising to think about the second most important thing after the game: the ads. In most instances, I feel like advertising is only a tool to support a brand after you have established it. But the narrative that somehow Super Bowl ad spending will shift …

5 Ideas About Marketing From Super Bowl Week

  I haven’t really written anything about the Super Bowl this week, which might be pretty telling on its own. But in honor of the big game on Sunday, here are 5 marketing ideas that popped up due to the events surrounding the game. The rapid decline in male viewership is a bigger story than the new Thursday night TV …

Long Term Strategy Made the Super Bowl…SUPER!

Happy Super Bowl Sunday! If you are almost anywhere in the world, you know that the Big Game is about to begin in a few hours… I’m sure you likely have an idea of which teams are playing and if not….you have another reason or two for why you want to watch the game. The fact is, the Super Bowl …

Long Term Strategy Made the Super Bowl…SUPER!

Happy Super Bowl Sunday! If you are almost anywhere in the world, you know that the Big Game is about to begin in a few hours… I’m sure you likely have an idea of which teams are playing and if not….you have another reason or two for why you want to watch the game. The fact is, the Super Bowl …

The Super Bowl Of Branding

Alright!   I’m like most people I know, excited, for the Super Bowl!   I don’t know if it is the game (probably not), the party (maybe), or the commercials (maybe), but I do know that the two teams playing on Sunday can teach us a thing or two about branding and messaging.   First, let’s talk about the Green …