super bowl Archives - Wakeman Consulting Group

5 Things I Think I Think About SportsBiz Super Bowl Week Edition

February 10, 2022
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I did a Super Bowl week edition of “Scott’s Takes” with Scott Friedman yesterday. We covered a lot of ground and I talked about the way that the NFL’s On Location program has helped the Super Bowl maintain price integrity. Then, overnight, there were about 1,200 tickets dropped on the secondary market which could impact […]

February 15, 2018
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I’ve been asked a lot recently about my knowledge of “design thinking.” To which I answer, “What’s that?” But after a little research, I figured out that there is a lot of it that revolves around empathy. Which is a good thing, especially for most of the people that I work with, in industries […]

February 4, 2018
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After a great Super Bowl game, let’s return to the world of marketing and advertising to think about the second most important thing after the game: the ads. In most instances, I feel like advertising is only a tool to support a brand after you have established it. But the narrative that somehow Super […]

February 2, 2018
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I haven’t really written anything about the Super Bowl this week, which might be pretty telling on its own. But in honor of the big game on Sunday, here are 5 marketing ideas that popped up due to the events surrounding the game. The rapid decline in male viewership is a bigger story than […]

Long Term Strategy Made the Super Bowl…SUPER!

Happy Super Bowl Sunday! If you are almost anywhere in the world, you know that the Big Game is about to begin in a few hours… I’m sure you likely have an idea of which teams are playing and if not….you have another reason or two for why you want to watch the game. The […]

Long Term Strategy Made the Super Bowl…SUPER!

February 28, 2017
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Alright! I’m like most people I know, excited, for the Super Bowl! I don’t know if it is the game (probably not), the party (maybe), or the commercials (maybe), but I do know that the two teams playing on Sunday can teach us a thing or two about branding and messaging. First, […]

super bowl

5 Things I Think I Think About SportsBiz Super Bowl Week Edition

3 Simple Ways To Introduce Design Thinking Concepts To Your Business

Tide Wins! But Who Will Remember?

5 Ideas About Marketing From Super Bowl Week

Long Term Strategy Made the Super Bowl…SUPER!

Long Term Strategy Made the Super Bowl…SUPER!

The Super Bowl Of Branding

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