strategy Archives - Page 39 of 55 - Wakeman Consulting Group

Tactics look like…

* Web ads * Twitter ads * Facebook ads * Print ads * Podcasts * Writing articles * Tweeting * Networking Within each on, you can have a strategy…but they all need to be in support of an overall marketing strategy, if not…you are likely wasting your time on low value activities.

Strategy vs. Tactics…again.

I recently said that marketing is strategy and advertising is tactics… I’m sure there were people that were scratching their heads, but probably even more that were just plain put off by the concept…because so much of what is termed “marketing” now is really just advertising dressed up with a new name. Here is the […]

10 Concepts Nonprofits Need To Be Thinking About…

A lot of time nonprofits get jammed up because they feel like the only thing that matters in their work is doing good. But for many nonprofits, the real challenge is actually thinking more like a business. If you don’t, you won’t have the ability to do the work that makes a difference. This […]

You…Strategy…Hmmm..

There are probably a few really good reasons that organizations don’t think strategically…which doesn’t mean that any of them are good. 1. Short term focus… 2. Lack of a built in structure… 3. Incorrect incentives… 4. Turmoil 5. Poor team building These are 5…and I am curios about what you think happens when strategy isn’t […]

How to get your marketing strategy started…

The first gigantic key to bettering your marketing strategy is to stop thinking about yourself and to starting thinking about the people that you are looking to talk to. In this way, ask the question “Who?” Who will read this? Who will need this advice? And then ask yourself, “What?” What do these people need […]

Long Term Strategy Made the Super Bowl…SUPER!

Happy Super Bowl Sunday! If you are almost anywhere in the world, you know that the Big Game is about to begin in a few hours… I’m sure you likely have an idea of which teams are playing and if not….you have another reason or two for why you want to watch the game. The […]